News
Vegeta exhibited at the world food fair
- Published:
- 25.10.2007.
The biggest world food fair ANUGA was being held for the 29th time in Köln, Germany, from 13 to 17 October. On the overall exhibition area of 304,000 m2 6,607 participants exhibited from 95 countries of the world. With the total share of 83% of foreign exhibitors, ANUGA proved to be more international than ever before. 163,000 expert visitors from 175 countries passed through 11 pavilions.
Among the exhibitors at the fair Podravka also appeared at Anuga as an independent exhibitor that has been appearing there since 1995. An attractive exhibition area highlighted by Vegeta attracted business partners and other visitors to the fair. The exhibition area spanned across 99 m2 where openness and good layout where the guidelines how to set up the stand. Apart with the space itself the communication was performed also by culinary presentations at the stand itself. Podravka's culinary promoters Branko Takač and Zoran Delić were in charge of preparing meals with Vegeta at the stand. All visitors could participate in the presentation and tasting of prepared meals, such as beefsteak on arugula, piquant balls, kebabs, cannelloni and other.
On Monday, 15.10 October, Croatian food industry was represented by the name "Croatia before EU accession - development possibilities of Croatian food industry". Next to Podravka, Croatia was represented at the fair by six other exhibitors: Kraš, SMS, Agrokor, Jamaica Rijeka, Kralj Bar-Vil Zaprešić and Croatian Chamber of Economy.
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