News
Vegeta – A Taste to Remember
- Published:
- 20.03.2007.
Wishing to present our strongest brand - Vegeta - in the finest light and to evoke the values associated with it for the long time - supreme taste, warmth of a family circle and friends gathered around the table on the one hand and on the other culinary authority, high quality and secret recipe cherished in Podravka for almost 50 years, we have decided to start a unique image campaign.
The basic motto of the campaign, "A taste to remember", has been chosen with the purpose to emphasize numerous qualities and attributes related to Vegeta, highlighting internationality, universal qualities, rich tradition, originality and innovation.
The campaign is unique for 11 different markets, including Croatia, countries of South East, Central and Eastern Europe, and next to a TV commercial it also includes print adverts, billboard campaign, Vegeta web sites and POS activities with prize winning games for consumers, sales awarded with additional Podravka products and similar ways of rewarding our consumers.
Once again consumers will see why Vegeta is the most favourite food seasoning in Europe and the strongest brand in universal food seasonings, and will continue to trust Vegeta as a faithful aid in preparing any meal...
Try and see why Vegeta is - A Taste to Remember!
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