News
- The Universal Food Language
- 4.03.2008. More than ever, the kitchen is a place of creative play and fun and the person who is cookin is in its centre. The chef is experimenting in his own little home laboratory, creates and while doing that is experiencing numeorus feelings. The kitchen is a place for the new, the unexpected, the surprising. more
- The Culinary 2008
- 4.03.2008. The culinary world scene in 2008 continues to follow the paths defined in previous years, but never was it this fresh, fair and vivid. more
- Vegeta exhibited at the world food fair
- 25.10.2007. The biggest world food fair ANUGA was being held for the 29th time in Köln, Germany, from 13 to 17 October. more
- Days of Croatian cuisine at the UN
- 18.10.2007. From 8 – 12 October, at the UN headquarters in New York the Croatian Food Festival was held for the delegates of UN council. more
- International championship of cooks in Moscow
- 18.10.2007. Croatian Culinary Representation participated for the first time at the international championship of cooks at the Kremlin Culinary Cup held in Moscow from 3rd to 6th October. more
- Vegeta receives Superbrand status
- 30.07.2007. Superbrands 2006/07, a book published by Superbrands Adriatic, Croatian subsidiary of the international organization Superbrands was presented. Among 15 000 brands present in Croatian market, the status and the sign of Superbrand was awarded to Vegeta, one of the most recognized Croatian brands along with three other Podravka brands – Čokolino, Fini-Mini soups and Podravka brand. more
- Vegeta – the strongest domestic brand in the region
- 30.07.2007. Recognized research agency VALICON published its latest data on positioning of brands in Croatia, along with the latest information on strongest brands in the region for the first six months of 2007.
Using PGM research (Product Group Manager) to measure the power of consumer goods brands in the region, including Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Macedonia, the information was received on which brands retained and which lost their previous status in Croatian market, which brands have taken better positions compared to the first half of 2006 and the information on which is the strongest domestic consumer goods brand in the region. The power of the brand is marked by five basic indicators: recognizability, experience, consideration, choice and loyal application which are all scored individually. more
- Vegeta on the Internet
- 20.03.2007. As part of the “Taste to Remember” campaign Vegeta has also found its place on the Internet. The purpose of this campaign is to present Vegeta to younger segments of the population who find Internet communication natural. more
- Vegeta – A Taste to Remember
- 20.03.2007. Vegeta, one of the strongest Croatian brands and definitely the most famous food seasoning to dishes in Europe, once again plans to confirm its planetary status. Wishing to present our strongest brand – Vegeta – in the finest light and to evoke the values associated with it for the long time – supreme taste, warmth of a family circle and friends gathered around the table on the one hand and on the other culinary authority, high quality and secret recipe cherished in Podravka for almost 50 years, we have decided to start a unique image campaign. more
